Marks & Spencer (M&S) has developed a new digital tool to assist with bra fittings, in a move that grants it access to customer data and will help to better track lingerie shopping trends and buying habits in the long term.
How I'm giving my bra drawer a big post-lockdown overhaul
Flexifit™ Lace Non Wired Post Surgery Bra A-E, M&S Collection
M&S BODY SHAPE DEFINE UNDERWIRED NATURAL UPLIFT FULL CUP Bra In
Charting 95 years of lingerie at M&S
Channel 4 Bra Fit Campaign
Marks & Spencer Women's Embroidered Total Support Non Wired Full
Does anyone wear thongs any more? And 12 other important knicker
M&S targets bra category growth with new digital tool for fittings
Bra fitting tips
Post-surgery Bra Fit Guide
Does anyone wear thongs any more? And 12 other important knicker
DSC x M&S 'It starts with a bra fit'
M&S BraFit™, Bra Fitting Tool
M&S Bra Fit
M&S BraFit™, Bra Fitting Tool