Mega surf brand Hurley continues exciting pivot toward elder care

Surf fans thrilled when beard oil and Kai Lenny soon appeared on the market. All absolutely perfect for an aging demographic but there's more!

Joachim Hilke, From Hamburg To The World – The Sports Entrepreneurs Podcast by Marcus Luer – Podcast – Podtail

PDF) Subcultural enterprises, brand value, and limits to financialized growth: The rise and fall of corporate surfing brands

Where Has Jay Davies Been? - Stab Mag

Bob Hurley for International Pro Designs - Shred Sledz

The Star: August 09, 2018

Hurley Celebrates 25th Anniversary with New Collection

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Hurley Details Expansion Plans as it Prepares to Celebrate 25 Years

Bluestar Alliance Closes Acquisition Of The Hurley Brand

Mega surf brand Hurley continues exciting pivot toward elder care, releases line of handsome readers at Walmart! - BeachGrit

Leaked images: Former high-end surf brand Hurley pivots to inflatable pool floats and “performance” bodyboards! - BeachGrit