How underwear brand Parade reached $10 million in revenue in 2020

DTC underwear brand Parade is one of many upstart challengers in the category that was once dominated by Victoria’s Secret.

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What Happened at Parade

Parade Takes On Victoria's Secret

How Parade Underwear Took Over Instagram The New York Times, 53% OFF

Parade Officially Launches at Target

Parade to be bought by Fruit of the Loom licensee Ariela

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Parade Launches Gender-Expansive Underwear

Selwyn Times: December 16, 2020

What Happened at Parade

Sustainable Intimates Brand Parade Launches At Target

Parade Launches Re:Play Underwear in Sizes up to 5XL

This Viral Underwear Brand Sells a Million Pairs Every Year — Here's How You Can Get It Exclusively on Sale