DTC underwear brand Parade is one of many upstart challengers in the category that was once dominated by Victoria’s Secret.
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What Happened at Parade
Parade Takes On Victoria's Secret
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Parade Officially Launches at Target
Parade to be bought by Fruit of the Loom licensee Ariela
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Parade Launches Gender-Expansive Underwear
Selwyn Times: December 16, 2020
What Happened at Parade
Sustainable Intimates Brand Parade Launches At Target
Parade Launches Re:Play Underwear in Sizes up to 5XL
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