Gymshark's brand strategy: the influencer marketing playbook — Scale Up Collective - Go-to-market for challenger brands

In 2012, 19-year-old Ben Francis founded Gymshark out of his mom’s garage. Now worth an estimated $1 billion, we’ll uncover how the disruptive fitness brand created a whole new market for millennial fitness and built a cult following through social media and influencer marketing. Influencer mark

Breakdown of Gymshark's Social Media Strategy

Ogilvy_For Gen Z Brand Is What You Share MarketingTrips.com.pdf

The Marketing Tactics Behind Gymshark's Billion-Dollar Success

10 Influencer Marketing Tactics to Amplify Your Brand's Presence

Gymshark's brand strategy: the influencer marketing playbook

Gymshark's Winning Strategy: UGC and Community for Growth

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Gymshark's Marketing Strategy Analysis

STEAL Gymshark's £1B Marketing Strategy

Gymshark: The Marketing Strategy Behind the Fast-Growing Brand