WHSmith trials new 'WHS' branding on York store – to some shoppers' dismay

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WH Smith's 'WHS' rebrand criticised for similarity to NHS logo, WH Smith

Shopping in York

DSW parent Designer Brands planning new stores, return innovations - Columbus Business First

WH Smith's 'WHS' rebrand criticised for similarity to NHS logo, WH Smith

WHSmith explains controversial rebrand

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The curious case of the WHSmith branding 'trial

Some of the worst rebrands as WH Smith's is slammed for 'WHS