Network’s owner tries to play the same game as Netflix: Be everything to everyone.
HBO Max will be powered by AT&T's in-house streaming tech
How Did AT&T's $100 Billion Time Warner Deal Go So Wrong? - The New York Times
Marketing Awards ☆ Meet Our Juries ☆
Netflix, HBO Are Battling to Be Best TV Streaming Service - Bloomberg
With HBO Max, AT&T has built a streaming service that feels like a Walmart - BNN Bloomberg
AT&T expects 120 million to 150 million HBO Max subs by end of 2025
AT&T goes 'all-in' on HBO Max as its TV business crumbles - Bloomberg
HBO Max Review: It's the Walmart of Streaming Services - Bloomberg
The New Establishment 2015
AT&T is making HBO Max free to millions of wireless, video, and internet customers - The Verge
Marketing Awards ☆ Meet Our Juries ☆
AT&T Lays Out Price, Show Lineup for HBO Max - WSJ
What is next for Streaming?