The brand is apparently seen as a cut above its direct competitors, although Uniqlo has done a much better job of building designer-appeal into fast fashion.
Lunar New Year campaigns from luxury fashion and beauty brands foster rapport in Asia - Retail in Asia
Meet Asia-Pacific's Sustainable Consumers
Where is the fast fashion backlash? - The Japan Times
Asia – FASH455 Global Apparel & Textile Trade and Sourcing
Asia-Pacific consumers see Zara as a luxury brand, Marketing
Shein: Another or terminator of Zara?
Leading Luxury
Fast fashion brands wearing it well with consumers, Analysis
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