Loose Women guests strip down to underwear to help promote body confidence

Loose Women guests appeared on the popular ITV daytime show on Thursday in their underwear as part of the Loose Women Body Stories campaign

Loose Women stun in swimwear for new Body Stories campaign

Loose Women stun in swimwear for new Body Stories campaign

Loose Women guests strip down to underwear to help promote body confidence

Loose Women's Stacey Solomon calls-out Kim Kardashian over airbrushed photos - saying she has 'moral obligation' to youngsters - Mirror Online

Robbie Savage, Shayne Ward and Judge Rinder strip off to promote body confidence and give Loose Women a run for their money - Irish Mirror Online

What is the Loose Women Body Stories campaign and which men are involved? From David Ginola and Bruno Tonioli to Judge Rinder and Shayne Ward

Male stars strip down to their underwear for Loose Women body campaign!

Loose Women guests strip off to promote body confidence

Celebrities in Their Underwear - Body Positive Selfies

Loose Women guests strip down to underwear to help promote body confidence

Michelle Heaton bravely shows double mastectomy scars on Loose Women to encourage body confidence

Loose Women proudly strip off for an un-airbrushed underwear shoot that proudly flaunts their 'stretch marks, cellulite and scars

What is the Loose Women Body Stories campaign and which men are involved? From David Ginola and Bruno Tonioli to Judge Rinder and Shayne Ward

Loose Women guests strip off to promote body confidence

What is the Loose Women Body Stories campaign and which men are involved? From David Ginola and Bruno Tonioli to Judge Rinder and Shayne Ward