Shoppers are scrolling faster than ever to bag the ultimate dupe

Dupes are everywhere. These are the best ones we've tried

Shoppers are stuck in a dupe loop

This 'Powerful' Blow Dryer That Shoppers Compare to Dyson Is on Sale

I did a Skims haul – the swimwear was so flattering but the bodysuit was the 'tightest thing I've ever put on my body

Gen Z shoppers send #dupe trend viral — saving money is the new cool

I did a Skims haul – the swimwear was so flattering but the bodysuit was the 'tightest thing I've ever put on my body

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Lululemon's brilliant dupe strategy should be duplicated by all brands