How e.l.f. Cosmetics is using personalization to drive e-commerce sales - Glossy

In April 2019, the brand began implementing a product personalization program for both its desktop and mobile e-commerce sites. The program works by tailoring what a customer sees on the website based on their past shopping actions.

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e.l.f. Cosmetics tailors the beauty regimen to every shopper

Ragazzo esaminando le mani appiccicose in cucina Foto stock

Ragazzo esaminando le mani appiccicose in cucina Foto stock

e.l.f. Cosmetics tailors the beauty regimen to every shopper

How e.l.f. Cosmetics is using personalization to drive e-commerce

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e.l.f. Cosmetics tailors the beauty regimen to every shopper

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