The 'internet's favorite underwear' brand, Parade, is sold

The manufacturer and licensee of Fruit of the Loom buys the DTC intimates retailer.

These $9 Underwear Had a Waitlist of Over 70,000

Parade Marks One-Year Anniversary With Birthday Collection - PAPER Magazine

Parade acquisition will revamp intimates firm Ariela & Associates

What Is Parade Underwear, and Why Is Everyone Posting It?

Parade Drops Underwear In Sizes up to 5XL

Your Favorite Twitter Comedian Probably Has Parade Underwear

Parade Inks Target Partnership

The 'internet's favorite underwear' brand, Parade, is sold

Parade Is Having A Sale For 24 Hours Only And Wow, Our Undies Drawer Needed That

Over-Hyped Brands: Honest Parade Underwear Review

Week in Review: Underwear brand Parade acquired, people are abandoning Threads, Aldi enters the sneaker game - Glossy