Gen Z's 'nowstalgia' for Y2K fashion is leading to a thrifting

As fashion from the early 2000s becomes popular again, Gen Z is flocking to thrifting websites like Depop and some are even opening brick-and-mortar stores.
As fashion from the early 2000s becomes popular again, Gen Z is flocking to thrifting websites like Depop and some are even opening brick-and-mortar stores.
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Y2K is an aesthetic that was prevalent in pop culture from roughly 1997 to 2004., by Chloe O'keeffe, y2k aesthetic

Gen Z Y2K: Why Is Gen Z So Consumed With Y2K Fashion?

Millennials and Gen Z are leading the rise of resale fashion marketplace, by Ilaria Gasparo

Y2K Aesthetic Fashion, 2000s fashion outfits, 2000s looks, y2k aesthetic fashion

Y2K fashion has taken over. And Gen Z is loving it

Gen Z's 'Nowstalgia' for Y2K Fashion Is Leading to a Thrifting Explosion – NBC10 Philadelphia

Gen Z fuels Y2K fashion revival

Clever ways brands are tapping into Gen Z's obsession with nostalgia.

Y2K Aesthetic Fashion, 2000s fashion outfits, 2000s looks, y2k aesthetic fashion

Y2K fashion trends are back for Gen Z shoppers on and off TikTok

media11.s-/i/mpx/2704722219/2021_07/MNN

Gen Z's 'nowstalgia' for Y2K fashion is leading to a thrifting explosion

Gen Z Has Brought Back Y2K in a Major Way—But Why?, y2k aesthetic meaning

Gen Z Has Brought Back Y2K in a Major Way—But Why?, y2k aesthetic meaning