Asda praised for choosing woman who has stretch marks to model its underwear - Leicestershire Live

The supermarket decided to use a 'real' woman to show off its wares

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George at Asda praised for using 'real woman' to model lingerie - Liverpool Echo

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ASDA's plus-size lingerie campaign is sparking debate

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Low-cost food promised as 'community supermarket' gets ready to open in Leicester - Leicestershire Live

I wear my stretch marks like an accessory, my body is a work of art and I love posing in my undies - you should too

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Asda praised for using 'real woman' with stretch marks as lingerie model