Womenswear brand Knix has already gone through the painful transition to DTC that other clothing companies are being forced into during the pandemic.
Knix founder Joanna Griffiths: 'The next legacy brands are being created in real time
Setting the record for one of the largest female founder exits in Canada: Knix's Joanna Griffiths - Video - BNN
Ashley Graham Tapped as Knix Global Brand Ambassador
Joanna Griffiths - Toronto International Film Festival
Knix — Shopify Plus Customer - Shopify USA
Knix, body-positive lingerie brand, celebrates 10 years
Building a $50M Underwear Empire off $20K
Howard Green speaks with Knix founder Joanna Griffiths
Knix's Joanna Griffiths: Selling through retailers is doing customers a disservice - Glossy
Joanna Griffiths - Toronto International Film Festival
Allison Burris (@allisonsburris) / X
The Atelier The Business Conference, Reimagined