Exclusive: Lululemon spent four years on its Like Nothing bra

The Canadian activewear giant made yoga pants a status symbol. Here's how the brand is planning for a post-athleisure industry drowning in activewear.

Oiselle Sports Bra Racerback: Close the Gap

Buttery soft light ultralu fabric. GRSG grass green color. Machine wash cold water. Sweat wicking.

Lululemon Like Nothing Bra NWT 32C 34DD GRSG Grass Green Ultralu

Like a Cloud Bra *Light Support, B/C Cup, Women's Bras

Tom Waller's Instagram, Twitter & Facebook on IDCrawl

Natural Feelings Sports Bras for Women Removable Padded Yoga Tank

Exclusive: Lululemon spent four years on its Like Nothing bra

Boody Women's Racerback Sports Bra - Pullover Racerback Bra with Removable Padding, Seamless Bras for Women - Wireless Bra for Medium Support, Bamboo Viscose for All-Day Comfort - Black, Medium at

NEW Women Lululemon Align Cropped Tank Top Ripened Raspberry Size

AirSupport Bra *High Support, C–DDD Cups

Like Nothing Bra