Hello Boys': How Wonderbra caused global fever and won the bra wars

Wonderbra’s Hello Boys campaign from 1994 is considered one of the most iconic ads of all time. But it almost didn’t happen – until Eva Herzigová walked into the room.

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Remember when these 1990s Wonderbra ads shocked the world?

Hello Boys': How Wonderbra caused global fever and won the bra wars

Hello Boys': How Wonderbra caused global fever and won the bra wars