How Peloton has used purpose to create brand loyalty

Cynicism around purpose often stems from the belief that purpose is just one of the drivers in a customer’s decision to purchase - and it’s nowhere near the top of the list with factors such as price and convenience trumping a company’s social impact every time. This cynicism exists despite persuasi

Unlocking the Power of Peloton's Marketing Strategy: Lessons for Sustainable Growth

7 brand building steps that doubled Peloton's business - brandgym

How Peloton has used purpose to create brand loyalty

Authenticity Action Plan: 8 steps to brand trust

Peloton Interactive: Fitness Technology Case Study - Online Business Academy

How to Build a Brand Loyalty Strategy in Retail

Sustainability matters - 5 key takeaways

How Peloton Used Content to Increase Sales

Peloton Interactive Strategy - Part 2 - by Ian D'Silva