Why Boody chose to highlight underwear discomfort in debut campaign via The Hallway

Bamboo underwear brand Boody has launched its debut creative campaign, ‘Make Yourself Comfortable’, in collaboration with indie agency The Hallway.The out-of-home (OOH) led campaign features a diverse series of women displaying the ‘unmistakable’ marks left by uncomfortable underwear, inviting women to instead make themselves comfortable in Boody.Ruth Haffenden, global head of brand and marketing at […]

Stephanie Audino's Instagram, Twitter & Facebook on IDCrawl

Stephanie Audino's Instagram, Twitter & Facebook on IDCrawl

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Boody® on Instagram: “Whilst it may seem counterintuitive to

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Stephanie Audino's Instagram, Twitter & Facebook on IDCrawl

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Stephanie Audino's Instagram, Twitter & Facebook on IDCrawl

Boody® on Instagram: “Whilst it may seem counterintuitive to

Stephanie Audino's Instagram, Twitter & Facebook on IDCrawl

Boody® on Instagram: “Whilst it may seem counterintuitive to

Stephanie Audino's Instagram, Twitter & Facebook on IDCrawl

Stephanie Audino's Instagram, Twitter & Facebook on IDCrawl