Lululemon and Peloton in legal feud over 'copycat' products

Initially, Lululemon slapped Peloton with a cease and desist, for the misappropriation of its designs, and asked the exercise equipment company to stop selling its "copy-cat products".

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ASSIGNMENT Strategic Analysis.docx - Client: Lululemon Group Project - Strategic Analysis By: Taylor Hulme Dillon Rendall Tran Tan Hung & Ellie-Mae

Why Lululemon and Peloton are at war over sports bras