Be authentic in marketing. It gets people's attention.

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Your Guide to Authentic Cause Marketing - ePromos Education Center

The Age of Authentic Marketing: Guide to Consumer Trust

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All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works-and Why Authenticity Is the Best Marketing of All: Godin, Seth: 9781591845331: : Books

Brand Authenticity: Is It Really That Complicated?

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