Why do some animals have bright colors to impress mates while others use them to ward off predators? It depends on their ancestors, new research reveals. Species that use bright colors as a sexual signal had ancestors that were active during the day, whereas species that use them as warning signals had ancestors that were active at night.
Bright colors in the animal kingdom: Why some use them to impress
PurColour
Peafowl - Wikipedia
What is it called when a chameleon changes color? - Quora
The importance of color in the animal kingdom - LtL - Life to Legend
Bibiana Rojas (@biobiiana@)
Researchers uncover insights into the evolution of color patterns
Why do we like strong, bright colors even though animals use those
What Females Want, About, Nature
290 Fascinating Animal Facts That Will Amaze You
News Societal Impact