Victoria’s Secret swapped angels for activists in a new marketing campaign that focuses on inclusion instead of perfection. Rachel Rodgers, an associate professor of applied psychology at Northeastern, says the rebrand is too little, too late.
Victoria's Secret & Its Failed Strategy Of 'Inclusive, Feminist' Rebranding
Victoria's Secret launches inclusive digital-only brand aimed at Tweens
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Victoria's Secret Swaps Angels for 'What Women Want.' Will They
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Victoria's Secret overhauls its fashion show in its latest move to be more inclusive
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Victoria's Secret launches inclusive digital-only brand aimed at Tweens
Rachel Rodgers on the Victoria's Secret Rebranding & Backlash
Victoria's Secret & Its Failed Strategy Of 'Inclusive, Feminist' Rebranding
Student Project Abstracts - Documentary Media MFA - Toronto
The secret is still skinny: The Victoria's Secret rebrand and 'Tour '23
Victoria's Secret rebrands featuring diverse, inclusive message
Wednesday November 16, 2011 - National Communication
Victoria's Secret inclusive rebranding faces body-image backlash