How Indian innerwear brand Dixcy is rewriting the tale of what lies underneath

The Drum finds out how the Indian men’s innerwear brand Dixcy plans to rewrite the code for a busy but undifferentiated category

Case Study: How Dixcy Scott is Addressing the Transitional Indian Man

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About DIXCY SCOTT

The History of Underwear Part 2

Case Study: How Dixcy Scott is Addressing the Transitional Indian Man

Dixcy Scott - Trunks or briefs? Do you know the difference

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Letters to McSweeney's - McSweeney's Internet Tendency

We visited teen retail's hottest lingerie brand and saw why it's stealing customers from Victoria's Secret