Red (Little Red Book, or Xiaohongshu in Chinese) is already a must-do platform in China’s content marketing space. In this article, we will compare the Red KOL marketing strategy of 2 yoga brands: Lululemon and Maia Active. In addition, we will offer practical suggestions for international brands operating in China. Why Red is perfect for sports fashion brands Red is the perfect intersection Read More
What Sportswear Brands Can Learn from Lululemon
Work Lululemon - From 10 traditions to 10 ways of practice.
Key Trends Shaping China's Luxury Market in 2022: How Brands Can Be Prepared
Red & Co. Lululemon - Growing a Brand, and Profits, Beyond Your Niche
Learning From Chinese Local Brands Successes Over Global Rivals
Red/Xiaohongshu Marketing Archives - WalktheChat
Product Development And Merchandising Of Lululemon (2021/Q1) by wang zoe - Issuu
A Look into Lululemon and Maia Active's KOL Strategy on Red (Xiaohongshu) - WalktheChat
From humble beginnings to sweaty success, Lululemon's impressive China triumph, Advertising
Lululemon's Influencer Marketing Strategy Explained
Red/Xiaohongshu Marketing Archives - WalktheChat
Red & Co. Lululemon - Growing a Brand, and Profits, Beyond Your Niche