If brand marketing is a tortoise, direct marketing is a cheetah. Here's the catch

Many businesses get these two terms mixed up, which is one of the main reasons marketing clashes with finance on failing to define Return-on-Marketing-Investment (ROMI) clearly. But let

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You can hold a rock concert, and that's okay. You can hold a ballet, and that's

If brand marketing is a tortoise, direct marketing is a cheetah. Here's the catch

Take a screenshot of your advertising or product and remove the logo. Can consumers still recognise

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You can hold a rock concert, and that's okay. You can hold a ballet, and that's okay. But don't hold a rock concert and advertise it as a ballet

If brand marketing is a tortoise, direct marketing is a cheetah. Here's the catch

Robert Kayimbye, EMBA on LinkedIn: If brand marketing is a tortoise, direct marketing is a cheetah. Here's…