George at Asda founder is back with plan for boutique brand

The new brand, FG4 by George Davies, is already being sold in the Middle East, but will be launched in the UK on March 12 when the new site begins trading.

George at Asda

Asda targets overseas expansion for George brand

George at Asda launches collaboration with Netflix, News

Asda's New Owners Could Sell George; Setting Up Parent Company In Jersey

Poundland to expand low-cost fashion brand to compete with Asda, The Independent

George At Asda School Uniform 2022

George at Asda reduces suppliers to boost growth - Retail Gazette

Asda George drives store experience using MockShop software, News

Retailer George Davies: 'Promote more women to top fashion jobs' - BBC News

Asda ups its fashion game

George at Asda opens pop-up shop, News