Gap is still struggling to establish a fresh rebrand identity

Despite investments ranging from NFTs to buzzy collaborations, mall stalwart Gap hasn't been able to rebrand at scale.

Rebranding Failures and How Much They Cost

P.A.N. builds its position in the U.S. and renews its brand image, harina pan

Rebranding: The Gap

The Rebrand

gap - ベビー服(~85cm)

Rebranding Strategy: Your Guide To A Successful Rebrand

Rebranding: Why they failed, and at what cost ?

Gap Logo Change 2010: a Re-Branding Failure

P.A.N. builds its position in the U.S. and renews its brand image, harina pan