Parade is the Gen Z brand changing the underwear game

Parade underwear is unlike other underwear brand. It's sustainable, size-inclusive and accessible. Plus, it's woman-owned.

How Parade is building an underwear brand based on Gen-Z values

Parade Underwear & Bralettes

How Gen-Z-Founded Brands Are Changing the Intimates Industry

parade already changed the underwear game. Now, they're changing

How often should you change your underwear? Experts weigh in

How Gen-Z-Founded Brands Are Changing the Intimates Industry

Gen-Z underwear brand @parade has released its latest collection

/cdn/shop/files/Underwear-PP_550x.jp

Gen Z pinups are making classic 'granny panties' sexy again — just