Why Kellogg is turning its back on Frosted Flakes and Froot Loops

For years, Kellogg’s has been synonymous with Froot Loops, Frosted Flakes, Special K and other cereals. Now, it’s focusing on snacks.

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Kellogg's Announces Plan to Ruin Froot Loops Forever, froot loops

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Kellogg's Announces Plan to Ruin Froot Loops Forever, froot loops

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Kellogg is splitting up because of changing cereal, snack habits

Kellogg's is combining Frosted Flakes and Froot Loops in limited-edition 'Mashups' cereal

Kellogg's Announces Plan to Ruin Froot Loops Forever, froot loops