How Important is it for Sports Brands to be 'Reactive' on Social

Guest post: We Play’s Krishan Majithia takes a look at how social media has allowed brands to become closer to potential customers around sports events by engaging in ‘real time’ conversations…

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Sports sponsorships are raising more than just brand awareness - Nielsen Sports

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Proactive vs Reactive PR: How to Differentiate and Balance Them

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How sports can bring us together and drive social justice