Kroger simplifies its budget private labels - RetailWire

Kroger has updated its opening price point strategy in private label, winnowing 17 brands down to two: Heritage Farm for fresh and dairy product lines and a new brand, Smart Way, for nonperishable items. Do you see more benefits than drawbacks to Kroger’s move to consolidate its value-tier private labels to two brands?

Kroger's Private-Label Portfolio Is A Force To Be Reckoned With (NYSE:KR)

Comparing Kroger Precision Marketing's approach to retail media transformation with Tesco's power by Dunnhumby.

Kroger has an edge with private labels - RetailWire

Jean Forney on LinkedIn: A New Era for Northeast Grocery

Grocers Turn To Private Labels To Drive Sales

Comparing Kroger Precision Marketing's approach to retail media transformation with Tesco's power by Dunnhumby.

The Simple Truth: Private Selection, other Kroger brands drive sales

Upcycled Foods and Kroger Launch Private Label Bread Line

Should grocery stores retire the ethnic aisle? - RetailWire

Kroger's Studer: Private label 'behemoth of grocery industry

Jean Forney on LinkedIn: A New Era for Northeast Grocery

KROGER'S GOOD MOVE ON PL CONSOLIDATION

Kroger spent millions advertising its own peanut butter—why?