Grammy-winning singer Lizzo is launching a shapewear line called Yitty - ABC17NEWS

Jacqui Palumbo, CNN The form-fitting bodysuits and undergarments that make up shapewear have become a lucrative business, with Spanx valued at $1.2 billion and Kim Kardashian’s Skims brand propelling her to billionaire status. Now, singer and rapper Lizzo will enter the market next month with Yitty, her new venture offering bras, leggings, shorts and more.

Grammy-winning singer Lizzo is launching a shapewear line called

Lizzo Says Kim Kardashian's SKIMS Line Helped Make Yitty Possible

How Lizzo makes and spends her millions: the Grammy winner worked

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Lizzo launches Yitty, a new body-positive shapewear line - Good Morning America

Lizzo launches Yitty, a new body-positive shapewear line - Good

Why Lizzo's New Shapewear Line YITTY Is So Important - Sustain

Lizzo Launches Her Own Shapewear: Yitty!

Lizzo on Her Shapewear Line Yitty Competing With Skims - WSJ

Lizzo on Her Shapewear Line Yitty Competing With Skims - WSJ

Lizzo's Shapewear Line YITTY Is Redefining Beauty Standards

Lizzo's brand Yitty launches gender-affirming shapewear

Lizzo on Her Shapewear Line Yitty Competing With Skims - WSJ