Regular women as lingerie models? Startups challenge Victoria's

A number of new lingerie companies are taking aim at Victoria's Secret by featuring regular-looking women in their advertising — complete with scars, stretch marks and medical devices. Proponents of the trend say realistic marketing can help drive sales.
A number of new lingerie companies are taking aim at Victoria's Secret by featuring regular-looking women in their advertising — complete with scars, stretch marks and medical devices. Proponents of the trend say realistic marketing can help drive sales.

Victoria's Secret Is Bucking the Bra Trend - Bloomberg

Victoria's Secret models have gotten THINNER while women's waistlines have expanded, new study finds

Search, Ottawa Public Library

Victoria's Secret attempts to revitalize brand. Too little, too late?

Victoria's Secret Wants $7 Billion Annual Sales Back, Drops “Woke” Rebranding

Why the Victoria's Secret Fashion Show Needs More Diversity

This Interview With Victoria's Secret Is … Really Something

Victoria's Secret fashion show cancelled as marketing plans 'evolve

Starvation diets, obsessive training and no plus-size models: Victoria's Secret sells a dangerous fantasy, Body image

Why Is Selling Lingerie on Facebook and Instagram So Hard?

Inclusive bra sizing: Small business searches for fit models - Vancouver Is Awesome