Tesco's made-up farm brands: tricking the consumer or a smart move

Retail analysts have defended Tesco's decision to introduce 'fictional' farm brands for its value fresh products, after a backlash from consumers and the farming industry. But not everyone's convinced.. From Campaign US

Mark Ritson: Tesco's 'fake farms' are a real headache for its own-label strategy

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Fake' Tesco farm brands risk misleading consumers

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