So that's why your bras never fit! We sent a 32C model bra-shopping - and found she needed a different size at almost every store

Eight out of ten of women are wearing badly-fitting bras because the traditional method of measuring bust size is outdated and just doesn’t work.

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What factors are considered when shopping for bras online? - Quora

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Are 8 Out of 10 Women Really Wearing the Wrong Bra Size? - The New York Times

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I wear a 32D bra size. Why does it look so small? - Quora

Please stop tagging sister sizes : r/BehindTheClosetDoor

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