Optifit launches new ways of measuring yourself so can you buy a

Daunted by the prospect of being measured and trying on bras? Optifit, claims its bras will fit any woman because of its measuring method. LUCY CAVENDISH puts it to the test

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Rolli-Fit Smart Body Fat Scale, Digital Bathroom Weight Scale - High Precision Measurements Sync with Fitbit, Apple Health and Google Fit, Tracks 8 Key Compositions Analyzer, 400 lb : Health & Household