in the news Tesco ditches its own branding colours

Not something you see every day, a major brand taking the decision to remove their own branding colours from their own products. The Guardian reported Tesco ‘has ditched its blue-and-white striped Value label in favour of a new softer brand’ as a way of trying to ‘relieve consumers of the…

Tesco Supermarket Brand Identity - Campbell Rigg Agency

Tesco Bank agrees sale to Barclays bank - what it means for customers - Birmingham Live

Tesco warns of lower profits as UK inflation squeeze tightens

Tesco Everyday Value: What does this mean for the grocer?, Analysis

Tesco cuts multipack plastic for drinks - New Food Magazine

Tesco ditch basic range after admitting shoppers are 'too embarrassed' to buy the blue and white striped products

Consistency is key': How to exploit brand assets and tone of voice in B2B

How colors can influence consumers buying decision? - Indian Retailer

Opinion: Why it may be a good time to ditch dairy - The Globe and Mail

UK's largest employer rolls out huge new employee health and wellbeing benefit, Reward, Salary & Payroll, HR Grapevine

Tesco customers can now get double points for first time in a decade - Netmums

Coffee chain shutting seven more kiosks in Tesco stores after string of closures - Mirror Online

The colour of sweet success Category Focus - confectionery

DITCH YOUR PLASTIC BAG FOR A REUSABLE BAG. – @BambuuBrush