Dove's Implementation of Stimulus Generalisation through Family

It is evident that no matter what Dove product we purchase at our local supermarket we are presented with the Dove logo on these products.  What once started for the brand as being a focus on the creation of a soap bar that offered ¼ cleansing cream within their products to create softer skin, the…

Consumer Behaviour – Unpacking Consumer Behaviour

Consumer Behaviour – Unpacking Consumer Behaviour

Dove's Implementation of Stimulus Generalisation through Family Branding – Consumer Behaviour