The Decoy Effect: How does the option of the medium popcorn tempt you into buying the large one?, by Daphne Drosou

Let’s consider a situation: You go to the movies and you are lining up to buy some popcorn. You can buy a small popcorn for 3€ or a large one for 5€. On the one hand, you want a decent amount of…

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The Decoy Effect: How does the option of the medium popcorn tempt you into buying the large one?, by Daphne Drosou

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Popcorn & The Decoy Effect. Most of us think of movies whenever we…, by Sejal Gupta

What is the decoy effect, and how to use it

Popcorn & The Decoy Effect. Most of us think of movies whenever we…, by Sejal Gupta