Aerie not only refuses to retouch any of their photos, but they're

Aerie Releases New Unretouched Campaign

Aerie refused to photoshop its ads for two years and sales spiked

Aerie - No more retouching our girls and no more supermodels. Why? Because there is no reason to retouch beauty. #AerieREAL

Why Aerie Decided to Go Retouching-Free - Darling Magazine

Aerie Crinkle Stripe Longline Plunge Bikini Top

Aerie Ad Photos Aren't Airbrushed

We’re raising the bar… This wide rib fabric elevates any and every beach day. Feel like the real YOU in this ultra-textured & super cute wide rib!

Aerie Wide Rib Underwire One Piece Swimsuit

Amber Tolliver, model in Aerie's non-airbrushed ads, admits Photoshop CAN be good

We’re raising the bar… This wide rib fabric elevates any and every beach day. Feel like the real YOU in this ultra-textured & super cute wide rib!

Aerie Wide Rib Cut Out Ring One Piece Swimsuit

Interview: Lola Tung and 'The Summer I Turned Pretty' Cast on American Eagle Collaboration

We’re raising the bar… This wide rib fabric elevates any and every beach day. Feel like the real YOU in this ultra-textured & super cute wide rib!

Aerie Wide Rib Scoop Full Coverage One Piece Swimsuit

Un-Retouched & Fabulous: The Real You Is Sexy