Levi's or Wranglers: Which jeans do Republicans and Democrats prefer?

60 percent of consumers would avoid or choose a brand that aligns with their political values

When Shopping Gets Political, Brands Need a Strategy │ Consumer Preferences

Democrats like Jeeps, Republicans go BMW and more brand clashes - Los Angeles Times

How Democrats Would Tax High-Income Professionals - The New York Times

Democrat or Republican? Turns out it's all in the jeans

The difference in marketing to Republicans vs. Democrats

The difference in marketing to Republicans vs. Democrats

Are Your Jeans Red or Blue? Shopping America's Partisan Divide - WSJ

Blue-collar Carhartt brand shaking up fashion industry

Denim jeans have long been political: now skinny jeans are in the firing line

J447 Final