Parade underwear criticized over Coca-Cola collaboration

Parade — a trendy underwear company that touts sustainability — is under fire for its latest campaign. Last week, the brand launched its collaboration with Coca-Cola. Gen Z isn't happy about it.
Parade — a trendy underwear company that touts sustainability — is under fire for its latest campaign. Last week, the brand launched its collaboration with Coca-Cola. Gen Z isn't happy about it.

November 4, 2023 – Air Mail

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Parade x Coca-Cola Drop a Bubbly New Collection of Intimates

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Parade and Coca-Cola

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Where to Buy Parade x Coca-Cola's New Collection

Where to Buy Parade x Coca-Cola's New Collection

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Where to Buy Parade x Coca-Cola's New Collection

At failed Gen Z underwear startup Parade, employee firings were often announced to the entire staff on Slack

Special Edition Coca-Cola® Dream Comfort Brief, Women's Underwear, Starting at $9

Where to Buy Parade x Coca-Cola's New Collection

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