Once rivals, now partners: Peloton and Lululemon to collaborate on connected fitness and apparel

Interactive fitness company Peloton and athletic wear maker Lululemon have announced a five-year partnership, effectively closing the curtain on Lululemon’s recently acquired connected fitness device, Mirror.

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Once rivals, now partners: Peloton and Lululemon to collaborate on connected fitness and apparel, ET Retail

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Once rivals, now partners: Peloton and Lululemon to collaborate on