A lovable personality: The effect of brand personality on brand

Effects of brand love, personality and image on word of mouth: The case of fashion brands among young consumers

Brand Personality: A Simple Guide to an Unforgettable Brand

PDF) The impact of brand personality on consumer behavior: the

Brands as relationship builders in the virtual world: A

DO AGREEABLE/PLEASANT BRANDS GENERATE MORE LOVE AND AFFECTIVE COMMITMENT? A STUDY ON SEVEN GLOBAL BRANDS

A Structural Equation Modeling of Brand Love to Brand Loyalty and

PDF) The Role of Consumer Personality and Social Influence as

PDF) Effects of brand love, personality and image on word of mouth The case of fashion brands among young consumers

Brand Personality: A Simple Guide to an Unforgettable Brand