Lululemon adopts unconventional plan to tackle 'dupes' trend

The cult athleisure brand arranged a swap at a Los Angeles mall, where fans of the Align pants could get a pair for free if they gave up their dupe.

The 13 best Lululemon-inspired styles you can shop online

The 13 best Lululemon-inspired styles you can shop online

LULULEMON DUPES - WORKOUT LOOKS FOR LESS - VP of STYLE

The 13 best Lululemon-inspired styles you can shop online

The 13 best Lululemon-inspired styles you can shop online

Brand knockoffs: TikTok dupe culture can benefit without tarnishing brand value

Doug Stephens on LinkedIn: Lululemon's brilliant dupe strategy should be duplicated by every brand

kmart lulu dupes ROUND THREE : r/AusFemaleFashion

Brands like Jolie and Lululemon are fighting off copycats through dupe swapping - Modern Retail

9 Lululemon Dupes That Will Shock You! - Healthy By Heather Brown