Paphitis reveals plans for lingerie chain Boux Avenue, News

Entrepreneur Theo Paphitis has revealed his new lingerie brand will be called Boux Avenue, and has outlined plans to open in top shopping centres including Manchester’s Trafford Centre, Sheffield’s Meadowhall and the Bullring in Birmingham.

Paphitis reveals plans for lingerie chain Boux Avenue, News

Lawyers of lingerie chain run by Dragon's Den star Theo Paphitis taking legal action over Coventry salon - CoventryLive

Paphitis reveals overseas expansion plans for Boux Avenue

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Opening date set for Boux Avenue's new lingerie store at Derbion - Derbyshire Live

I tried Boux Avenue's new Valentine's Day lingerie range and I'm completely in love' - MyLondon

Entrepreneur and Dragon's Den star Theo Paphitis and Boux Avenue models at official opening of new Boux Avenue store at Stock Photo - Alamy

Boux Avenue in urgent rent talks as sales fall

Dragon's Den boss Theo Paphitis in urgent talks to save lingerie

Opening date set for Boux Avenue's new lingerie store at Derbion - Derbyshire Live

Theo Paphitis lingerie chain to open in March