PDF) You're so lovable: Anthropomorphism and Brand Love

PDF) You're so lovable: Anthropomorphism and Brand Love

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From brands to classical music: Broadening and deepening a brand

Frontiers Effects of Self-Expressive Brand and Susceptibility to

The effect of brand anthropomorphism, brand distinctiveness, and

Does Anthropomorphism Lead to More or Less Use? Interaction

Consumer Brand Perception through Social Media : A study on the

PDF] Use does not wear ragged the fabric of friendship: Thinking

Beyond the Consumer

AI anthropomorphism and its effect on users' self-congruence and

Brand Love and Family PDF, PDF, Brand