Virtual becomes reality as Lacoste x Minecraft pop-up opens with

“Building bridges between two worlds.” That’s how Lacoste describes an intriguing collaboration with gaming developer Minecraft that merges the physical and virtual worlds and finds voice in the travel retail hotspot of Hainan.

Lacoste x Minecraft I Live Event

Lacoste x Minecraft x Sport Dans La Ville building challenge

Virtual becomes reality as Lacoste x Minecraft pop-up opens with

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Lacoste x Minecraft. It all begins with play.

Virtual becomes reality as Lacoste x Minecraft pop-up opens with

Lacoste x Minecraft. It all begins with play.

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Lacoste x Minecraft x Sport Dans La Ville building challenge

Lacoste x Minecraft

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Lacoste x Minecraft