Victoria's Secret & Its Failed Strategy Of 'Inclusive, Feminist' Rebranding

People are calling out Victoria's Secret's attempt at feminist rebranding as just a strategy to boost their waning sales as opposed to a clear dedicated effort in changing the brand.

Victoria's Secret Rebranded - a Bad Strategy case study - Part 1 — Strategically Elisabeth

Victoria's Secret's 'feminist' rebrand is as flimsy as a polyester thong, Arwa Mahdawi

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Victoria's Secret's 'feminist' rebrand is as flimsy as a polyester thong, Arwa Mahdawi

Why Victoria's Secret re-brand completely misses its mark

Victoria's Secret Finally Rebranded, But Is It Too Late?, by Joanna Henderson, The Bad Influence

Albachiara Women and Sport: the other half of the sky. - Albachiara

Victoria's Secret - Wikipedia

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