Women's Sports Growth = Marketing Opportunities - LEARFIELD

Women's Sports Growth = Marketing Opportunities - LEARFIELD

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Commentary by LEARFIELD CMO Jennifer Davis, as appears in MediaPost on Dec. 10, 2021 Full Online Article The NCAA recently announced that the Division I Women’s Basketball Championship will use the “March Madness” branding beginning with the 2022 tournament.  This change is not only a testament to the growth of women’s college basketball, but all […]

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